Vinitaly 2017: Art, Elegance, and Good Taste…

Making wine into an experience that you can enjoy through art, elegance, and good taste.

That’s our wine concept for the 51st annual Vinitaly, the most prestigious international showcase for fine wine, with more than 130,000 attendees and more than 4,100 exhibitors, all concentrated into a four-day gathering.

This year, we will be sharing all kinds of news at Stand E2 in Hall 11: From the new vintages of our top wines to the new projects we are working on. And of course, we’ll also be debuting our ever-evolving wine style, inspired by art and creativity. Every step toward the future of our wines is dressed with the flavors of the past and the history of our family.

“Making wine into a sensorial and artistic experience.”

This is the theme we’ll explore at the fair this year: Receiving our guests and leading them on a journey through the collective memory and roots of our land, through imagery and art. It’s an entirely innovative concept and an aesthetic shift that will transform our stand into a bona fide art gallery.

Every element has been planned to the smallest detail and this year’s stand will pay homage to the land and to our wines. They are a never-ending source of emotion and riches in the heartland we call Salento.

Paolo Cantele

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